---
title: "Our strategy"
date: 2022-10-16 21:00:14
author: "Alexandra Minier"
url: "https://www.kereis.com/en/our-strategy/"
---


 Our strategy 
==============

Paving the way for tomorrow’s insurance

 

 

 

 **A strategy focusing on three key areas:** **diversification, distribution, digitalisation.**
----------------------------------------------------------------------------------------------

 

 ![cbp lauréat des Trophées de l'Assurance 2021 pour son partenariat avec l'Assurance Maladie et FranceConnect](https://www.kereis.com/wp-content/uploads/2022/11/istock-1144575909-310x180.jpg) 

### Diversifying our activities

Covering, on a single platform, all of the needs of our customers, while maintaining strong coherence as a individual health insurance and life insurance expert.



 

 

 

 ![Gestionnaire sinistre](https://www.kereis.com/wp-content/uploads/2022/11/istock-1375020705-310x180.jpg) 

### Develop our distribution team

Develop our multichannel distribution to meet the proximity and agility requirements of our customers.



 

 

 

 ![Développeur Java](https://www.kereis.com/wp-content/uploads/2022/11/istock-1146471576-310x180.jpg) 

### Prioritising digitalisation

Our success is achieved by staying a clear step ahead of the competition via our unified front-office and back-office technology platform.



 

 

 

 

 

 

 

 **A diversification strategy based on our digital platform and our distribution capacity**
------------------------------------------------------------------------------------------

### **Leading broker specialising in individual life insurance, Kereis has successfully diversified its activities and expertise over the last few years.**

**Activity diversification**

We draw on this distribution and delegated management expertise to conquer new territories:

- Self-employed workers
- Individual health insurance
- Funeral plans
- Non-life insurance

**Expertise diversification**

Our expertise in the life insurance market and our long-term partnerships with key financial groups have enabled us to offer a comprehensive B-to-B platform meeting all the needs of our customers:

- Distribution
- Contract management
- SaaS and technology solutions
- Advice and expertise

![strategie](https://www.kereis.com/wp-content/uploads/2022/11/strategie1.jpg)
------------------------------------------------------------------------------

  

  

 

  Deploying our offers to all distribution channels
-------------------------------------------------

Encouraged by our success in the broker manager and wholesale broker activities, we have expanded our distribution capacity over the last few years through development initiatives and external growth operations:

- In the self-employed workers market, with [Kereis Expertises](https://www.kereis.com/en/kereis-expertises/)
- In the domain of Saas life insurance solutions, with [Minalea](https://www.minalea.com/en) and [Kereis Technologies](https://www.kereis.com/en/expertises/solutions-saas-credit-prevoyance/)
- In the multi-specialist wholesale brokerage business with [Kereis Solutions](https://www.kereis.com/en/expertises/wholesale-broker/)
- In the group protection market with [Cerap](https://www.cerap.com/)

  [ Learn more about our direct distribution activity ](https://www.kereis.com/en/expertises/direct-life-insurance-distribution/) 

  

 

    ![Minalea, l’intelligence artificielle au service de l’assurance ](https://www.kereis.com/wp-content/uploads/2022/11/visuel-2-675x564.png "visuel-2")  

A digital broker
----------------

The Group is established around a central and unified, native B-to-B life insurance **technology platform , used both in France and abroad. Our strategy therefore consists in making the most of the competitive advantages of our platform to accelerate our growth, as well as

- Deploying our technology platform across the individual health insurance and life insurance domain, using the economies of scale of our platform and our existing front-office and back-office software bricks.
- Expanding the methods of use of our platform to meet the needs of our partners and to better exploit our commercial opportunities: in distribution with delegated management, in pure delegated management, in SaaS software publishing, and in enriching our offer with actuarial, advisory and data services.
- Scaling up through innovation and by modernising our software services, the technology content of our platform.

 [ Our SaaS solutions and technology platform ](https://www.kereis.com/en/expertises/solutions-saas-credit-prevoyance/) 

 

 

 

  

 

    ![](https://www.kereis.com/wp-content/uploads/2022/11/wvb98phwbcfuiwrefgy3hzkhnea03vwjkujym2bquyu.png "Wvb98phwBcFUIWreFgY3HZKHnEa03vwJkuJYM2bquyU")  

A strong international development ambition
-------------------------------------------

We are developing an industrial and ambitious vision to support our European presence:

- A European back-office platform in Barcelona, and a central team dedicated to the monitoring of pan-European agreements (“single gate” coverage)
- A pooled organisation: Pooled Digital & Transformation, Compliance, Insurer monitoring, Actuarial services, Financial management, etc.
- We have developed long-term European agreements with leading groups in the consumer credit domain.
- We were also able to set up local offices (in France, Italy, Spain, Germany, Portugal and Belgium) to meet customer needs more closely.

 [ Our international activities ](https://www.kereis.com/en/our-international-activities/)