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Kereis Acquires ASSfi, an Expert in Loan Insurance for Special Risks

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Kereis continues to expand its distribution capabilities, acquiring a majority stake in the brokerage firm ASSfi. This new transaction allows the Group to develop additional expertise in the area of special risk coverage in loan insurance.

A brokerage group specialized in life insurance and financing solutions, Kereis strengthens its expertise in borrower insurance for special risks (medical problems, senior citizens, expatriates, etc.) with its acquisition of a majority stake in ASSfi.

Founded in 1990 and located in Angoulême, ASSfi assists borrowers throughout the country in the search for alternative solutions tailor-made to their needs, through more than twenty partnerships with insurance companies.

More specifically, the team of specialized advisors provides expertise on the reference grid of the French AERAS Convention (for obtaining insurance and credit with an increased health risk) and on the right to be forgotten, and enables its clients to benefit from better insurance coverage and a reduction in administrative procedures.

This is Kereis’ third acquisition this year, after the InsurTech company Minalea and the brokerage company EXPER, a specialist in social protection and wealth advice for self-employed workers.

Valentine Dussagne, Chair of ASSfi, said: “I am delighted to join a group like Kereis. It is a real recognition of the team’s work over the last 14 years, which has enabled us to build a reputation in the area of borrower insurance brokerage in France, as a specialist in increased risk. Our sector is evolving at a high speed and Kereis’s support will open up another dimension of development to ASSfi, an Angoulême-based SME, while allowing us to maintain proximity and listen to our customers. Most importantly, Kereis is a human group with values similar to those of ASSfi.”

Philippe Gravier, Chairman of Kereis said: “We are very happy to have ASSfi join the Kereis Group. Valentine Dussagne and her teams will strengthen our expertise in the field of special risks in loan insurance. ASSfi will benefit from the full support of Kereis Retail, Cbp and iAssure in order to continue developing its activities to serve the specific needs of its customers.”