Rebond by Kereis wins the 2026 Argus d'Or 🏆
Rebond: Unemployment insurance for executives, reimagined!
Every day in France, 170 business owners lose their businesses. Behind this figure lie personal tragedies: a sudden loss of income, isolation and psychological distress. Yet, out of the 4 million business owners in France, only a tiny minority have access to unemployment protection tailored to their status. Faced with this blind spot in the social security system, we decided to take action, and our Rebond solution has just been recognised by the Argus d’Or 2026 jury 🎉
A look back at an innovation that is making a real difference to the lives of business leaders.
Organised annually by L’Argus de l’Assurance, the Argus d’Or Awards are the industry’s premier event for innovation. For this 22nd edition, nearly 130 entries were submitted for assessment by a jury comprising some thirty industry leaders: recognised experts representing the largest insurance companies, mutuals and market players.
It was against this challenging backdrop that Rebond by Kereis Expertises won the award in the Health/Personal Protection – Borrower – Long-Term Care category. This accolade recognises far more than just a product: it honours a vision, a conviction and a deep commitment to protecting business leaders.
Rebond: born of an alarming reality
A blind spot in the French social security system
Business leaders operate in an insurance vacuum that few people realise exists. Unlike employees, they are not entitled to any statutory unemployment cover in the event of a loss of business. Yet the figures speak for themselves:
- 70,000 business failures recorded in France in 2025, a record high (source: Altares / Banque de France)
- 267,000 jobs at risk by the end of 2025, an increase of 4.5%
- 4 million French business owners are inadequately protected against the risk of business failure
Behind these statistics lie some truly tragic personal stories: sudden loss of income, family responsibilities to meet, emotional isolation, and a sense of failure. Some business owners confuse pension provision with unemployment insurance. Others mistakenly pay contributions to France Travail, believing they are covered. Many only get in touch when it is too late, when their accounts are already in the red.
We wanted to change that.
The origins of Rebond
In February 2025, the Rebond platform was launched by Kereis Expertises, our specialist unit for direct distribution in pension and wealth management. The aim was to create the first unemployment insurance platform for executives, combining the power of digital technology with the depth of personalised support. A groundbreaking approach in a market that needed it.
What sets us apart: three simultaneous breakthroughs 🚀
1. The radical simplicity of the digital journey
Rebond is revolutionising access to executive unemployment insurance with a ‘mobile-first’ journey designed for the busy schedules of business leaders:
- Only 3 details required: date of birth, status and salary
- Less than 2 minutes to get a clear comparison of the best offers on the market
- Zero administrative hassle: an instant, no-obligation quote
Where insurance used to mean endless forms and technical jargon, Rebond brings simplicity, clarity and speed. Just as Doctolib has transformed the way we book medical appointments, we are reinventing access to unemployment cover for business owners.
2. Personalised, human and bespoke advice
Digital technology opens the door. People make the difference.
Every lead generated by the platform is automatically routed into a follow-up channel. Our advisers then carry out a personalised assessment to ensure that the quote matches the executive’s actual needs — legal status, number of shares, remuneration level, family circumstances.
This blend of digital self-service and human advice is at the heart of our model. Unemployment insurance for business owners is not an impulse purchase: every situation is unique, and that is precisely why the broker-client relationship remains essential.
3. A unique support ecosystem in France
Beyond financial compensation, Rebond has built a support ecosystem in partnership with three complementary organisations, selected for their national reach:
⚖️ 60 000 Rebonds: legal and business support to navigate insolvency proceedings and rebuild a viable business
🧠 Observatoire Amarok: a psychological support platform dedicated to business leaders in distress, run by occupational psychologists and mental health experts, including Professor Olivier Torrès
Our belief is simple: true protection is about more than just compensation. It provides support, helps prevent problems and helps you get back on your feet. No other provider in the market offers this comprehensive approach.
Tangible results, measured since launch ✅
The figures speak for themselves:
| Indicator | Result |
|---|---|
| Business leaders supported by partner organisations | +3 000 |
| Business failures prevented through early intervention | +1 200 |
| Success rate of entrepreneurial comebacks | ~80 % |
An award that reaffirms our vision: insurance that puts people first
‘Receiving this Argus d’Or for Rebond is a recognition of a deeply held belief: insurance must provide protection where it really matters. This recognition honours much more than a technological achievement. It celebrates a commitment: that of no longer leaving our leaders without protection.’ — Anne-Sophie Grouchka, Chair of Kereis
A huge thank you to our teams, particularly Sonia Amour and Barbara Maïga, whose daily commitment perfectly embodies our promise to pave the way for the insurance of tomorrow.
Watch the video to find out more about the project:
